Marketing Manager, Creator Strategy & Campaigns (Contingent Worker)

At Martin Luz, we design, create, develop, and see every challenge as an opportunity to explore new knowledge. This is how we help our clients achieve their goals—through what we believe is true understanding. We transform organizations by aligning branding, communication, and performance with their marketing objectives.

We believe in a collaborative culture because our creativity thrives on the exchange of ideas and diverse perspectives on the world.

We are looking for an experienced Marketing Manager to support Creator Marketing team in Brazil as a contingent worker. This individual will play a critical role in developing and executing creator-led marketing strategies designed to drive business outcomes across a broad portfolio of products, audiences, and campaigns.
The ideal candidate combines deep expertise in creator marketing, social content strategy, and campaign execution with a strong analytical mindset. They understand how creators influence behavior, how content drives outcomes, and how to translate business objectives into effective creator-led marketing programs.
This is a role that requires strategic thinking, cross-functional collaboration, agency leadership, strong measurement capabilities, and a deep understanding of social platforms, creator ecosystems, and culture.

Key Responsibilities
Creator Strategy Development

● Develop creator-led marketing strategies that support broader business and marketing
objectives.
● Translate high-level business goals into actionable creator and content strategies.
● Define strategic recommendations for how creators can be leveraged to drive outcomes
such as product adoption, revenue growth, education, awareness, engagement, and
brand perception.
● Establish clear strategic frameworks, audience approaches, creator segmentation
models, and content recommendations for campaigns.
● Build strong points of view on the role creators and content should play in achieving
specific business objectives across different audiences and products.

Campaign Leadership & Execution

● Lead the end-to-end execution of creator marketing campaigns across multiple
products and audiences.
● Manage external agencies, vendors, and creator partners responsible for campaign
development and delivery.
● Oversee campaign planning, creative development, creator selection, content
deployment, and optimization.
● Ensure campaigns are delivered on time, within budget, and aligned with business
objectives.
● Drive excellence in campaign execution while balancing strategic priorities and
operational rigor.

Measurement & Insights

● Partner closely with Data Science, Insights, and Analytics teams to define success
metrics and measurement approaches.
● Develop measurement frameworks that connect creator activity to business outcomes.
● Analyze campaign performance and identify opportunities for optimization.
● Demonstrate fluency in concepts such as incrementality, attribution, lift measurement,
experimentation, and performance analysis.
● Translate data into strategic recommendations and actionable business insights.
● Use quantitative and qualitative insights to continuously improve campaign
effectiveness and inform future strategy.

Required Qualifications

● 7–12 years of experience in marketing, creator marketing, influencer marketing, social
strategy, content strategy, or related fields.
● Significant experience developing and executing creator-led marketing campaigns.
● Strong strategic thinking skills with the ability to connect creator marketing initiatives to
business objectives.
● Strong understanding of how content and creators can be leveraged to influence
business and consumer outcomes.
● Strong understanding of social media platforms, content ecosystems, and creator
landscapes.
● Proven ability to work independently in fast-paced, ambiguous environments.
● Advanced analytical capabilities and experience using data to inform strategy and
decision-making.
● Experience partnering closely with analytics, insights, or data science teams.
● Demonstrated understanding of measurement methodologies, including
experimentation, incrementality, attribution, and performance evaluation.
● Demonstrated proficiency using AI tools to improve marketing strategy, campaign
execution, workflow automation, reporting, and operational effectiveness.
● Fluency in English (written and verbal).
● Based in Brazil.

Preferred Qualifications

● Experience working at leading brands, technology companies, creator-focused
organizations, or marketing agencies.
● Experience designing campaigns targeting both consumer and business audiences.
● Familiarity with creator monetization, influencer ecosystems, and digital advertising
solutions.
● Experience evaluating campaign effectiveness using lift studies, attribution models,
experimentation frameworks, or similar methodologies.
● Strong understanding of cultural trends and their impact on content performance and
audience behavior.